Hello, I'm Ammar Ahmad

A product designer shaping intuitive digital experiences.

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Product Designer
UI/UX Designer
Graphic Designer

I focus on crafting purposeful digital experiences that address real‑world challenges. My approach merges user‑focused user interface design with strategic ux research, ensuring each solution is both functional and intuitive, delivering delight. I also develop integrated experiences from the ground up, turning core brand strategy into a striking visual identity and unified branding that connects with users and fuels business growth.

What I Do

Design solutions that make impact.

UI/UX Design

Crafting intuitive interfaces to improve user experience.

Design Systems

I build scalable and consistent design systems that streamline development, maintain brand consistency, and enhance collaboration between teams.

Wireframing & Prototyping

I turn early ideas into structured wireframes and interactive prototypes to test functionality and user experience before full-scale development.

User Research

Gathering insights to design solutions based on real user needs.

Mobile App Design

Designing responsive mobile apps that feel natural and engaging.

Web App Design

Creating functional, responsive web apps for all screen sizes.

Graphic Design

Creating compelling visuals that tell stories and solve problems.

Brand Identity and Brand Strategy

I specialize in building a comprehensive Brand Strategy into a compelling Visual Identity that not only captures its unique voice but also creates a lasting impact and builds a loyal audience.

Curious what else I do?

Take a closer look at my complete design skillset. You might find your perfect match.

About Me

Creating digital products with intent and clarity.

I’m Ammar Ahmad, a UI / UX designer based in London, United Kingdom.

I’ve collaborated with teams of every size—from large agencies to solo initiatives—and, regardless of scale, I deliver clear structure and a passion for human‑centred design.

Over time I’ve built expertise across product strategy, research, and visual design. I lead with empathy while grounding decisions in data when needed. I’ve helped shape product roadmaps, mentored junior designers, and created design systems from the ground up. Each project is a fresh chance to grow, innovate, and craft something that truly matters.

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Work experiences

I’ve spent over 6 years designing products for startups, SaaS companies, and enterprise clients. From creating MVPs to building design systems.

iCare Software

Sr. Product Designer

Apr 2024 – May 2025

Uinversity of Kotli AJ&K

UI/UX Designer

Sep 2020 – May 2023

Upwork

UI/UX Designer

Feb 2019 – Present

Fiverr

Freelance Graphic Designer

Feb 2016 – Feb 2019

Tools I used

I work with Figma, Adobe Creative Suite, Sketch, FigJam, and other industry-standard tools to turn concepts into reality, ensuring a seamless workflow across teams.

Figma
Sketch
Photoshop
Illustrator
Invision
Framer

Let's work together! Send me a message

Years of Experience
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I've Worked With
Selected Projects

My work, your next inspiration.

Mobile App Design

Finwise Mobile App

Simplified mobile banking experience with a clean, accessible interface for all user levels.

Web App Design

Shopmetrics Dashboard

Built a powerful analytics dashboard with real-time insights and intuitive visual data reports.

UI/UX Design

VitaTrack Wellness

Created a complete wellness tracker with habit tools and vibrant, user-friendly visuals.

Web App Design

Learnloop Interface

Designed an adaptive UI for online learning, including tools for students and tutors.

Crafting impactful Experiences

Award-winning product design work.

Nova Design League

Best UX for Mobile Health App

2025
Pixel Wave Design

Top Interface Innovation in Fintech

2024
NextGen Design Battle

Best Prototype Presentation for App Design

2023
Brightform Competition

Most Impactful Design for Nonprofits

2022
Client Feedback

What people say about my work.

Working with you was seamless and inspiring. The design feels intentional, sharp, and very easy to use.

Maya Chen

Co-Founder at Clarity App

You made our platform not only beautiful but also easier to navigate. I felt heard, and the result reflects that.

Leo Dimas

Product Manager at Nova Tools

From wireframes to final prototypes, everything was delivered with care and clarity. Would definitely collaborate again!

Alia Reeve

Design Lead at Orbit Agency

You understood our vision better than we did. Every screen felt like it had a purpose, and the UI decisions made our app feel alive. Thanks for pushing the experience further than we expected.

Jon Rivas

Founder of Movewell

Honestly one of the most thoughtful designers I’ve worked with. You asked the right questions, challenged assumptions, and delivered a user-friendly interface. Everything just worked and looked great too!

Selina Park

Marketing Director at B+ Studio

Common Questions

Curious about my work process?

I specialize in end‑to‑end digital product design, concentrating on UI UX design for web and mobile applications, dashboards, and design systems. My work also encompasses core brand strategy, brand identity, and logo design, delivering a unified experience from concept through launch.

Both! I enjoy helping early-stage startups bring ideas to life, and I also collaborate with larger teams on scaling or redesigning existing products.

I mainly use Figma for UI/UX design, and supplement with tools like FigJam, Adobe CC, and Notion for planning and collaboration.

Yes! I specialize in frontend development and can build responsive websites using Webflow, Framer, and WordPress

I usually begin with a discovery call to understand goals, users, and requirements. Then we move into wireframing based on feedback.

I work remotely with clients worldwide but am open to hybrid or on-site setups if needed.

Yes, I currently take on freelance projects depending on the timeline and scope. Feel free to reach out to check availability.

Yes, I can assist with basic brand identity like logo design, typography, and color systems—especially when tied to a digital product.

Absolutely. I’ve worked with developers in both agile and startup environments.

You can reach out via the contact form or email me directly. I’ll get back to you to schedule a quick intro call.

Let's Talk

Looking for design help? I'm here for you.

Whether you’re starting a new project or just want to say hi, I’d love to hear from you. Fill out the form and I’ll get back to you shortly.